E-book To accompany the romance novel in the :30 TV spot, we created a sample of an actual romance novel —smut!— about lovers who fall in love at Real Canadian Superstore.

Real Canadian Superstore

These days, the word 'super' is bandied about to describe everything from slightly stickier glue to slightly larger sizes, and Real Canadian Superstore is over it. Because they remember a time when 'super' really meant something. When it was reserved for things that were #TRULYSUPER.