Ward + Robes

Being a teen is tough, and being a hospitalized teen is even tougher. That’s why Starlight Children’s Foundation Canada started the Ward + Robes initiative: a partnership with top designers to create unique hospital gowns teens actually want to wear.

The Ward + Robes initiative captured the attention of press outlets around the world resulting in a 780% increase in donations to further expand the initiative to Starlight's international network of hospitals. 

https://wardrobes.starlightcanada.org/

Recognition: Gold Clio, Cannes Lions shortlist

Mentions: The Huffington Post, Buzzfeed, Unilad, Upworthy, Now This, CityTV, Teen Vogue, New York Magazine, HLN etc.

Copywriter: Krista Raspor